Need Help? Email Me HERE
Or Call My Team: 1 (800) 656-8534

For Sales Legends Who Bought the Digital Version of the NEPQ ‘Black Book of Questions’ 

Get a Physical Copy of the NEW NEPQ 'Black Book Of Questions'

(Only For NEPQ Members)

The 2nd Edition of the Book Is Here: New Design, In-depth NEPQ Phase Breakdowns,
More Industry-Specific Examples, and 80+ Pages of New Content.
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Free 3-Day "Publish & Profit challenge" Reveals:

Capital Deployment Blueprint Reveals…
New Capital Deployment Blueprint Reveals…

How To Turn Business Funding Into A Fortune Using This $1,000MM Capital Deployment Strategy

Every Business Has ONE Bottleneck Strangling Growth—This 5-Pillar Blueprint Shows You Where To Deploy Capital To Eliminate Yours

There's ONE Bottleneck Choking Your Business. Find It, Fund It, and Watch Everything Else Unlock.

This free 5-pillar video series reveals exactly where borrowed capital will multiply fastest, based on patterns from $1,000MM+ in successful funding deployments across 14,000 businesses.
Trusted By 14,000+ Businesses  |  Free Instant Access

Trusted By 14,000+ businesses across 
every industry you can imagine

Trusted By 11,000+ businesses across every industry you can imagine

ADD LOGOS OF TOP BUSINESSES
hey There, I'm Steven Edisis

$750M in Funding Taught Me: Getting Capital Isn't The Challenge. Deploying It Strategically Is Where Fortunes Are Lost and Made

I'm the founder of Dynamic Capital, and we help businesses secure the funding they need to grow.
I've funded thousands of businesses across every industry and facilitated over $1,000MM+ in funding.
But let me tell you this…

Getting funding is not the end-all, be-all.

In fact, it's broken.

Most lenders will approve you for capital, hand you the money, and walk away.
They don't care where you put it or whether it actually grows your business. As long as you make your payments, they're happy.

I've watched too many business owners get funding and then waste it

Because nobody taught them how to deploy it strategically.

They fix whatever's screaming loudest that week instead of addressing what's actually choking their growth.

Over the years, I've worked with over 11,000 businesses across every industry you can imagine.

I've watched too many business owners get funding and then waste it

Because nobody taught them how to deploy it strategically.
 
They fix whatever's screaming loudest that week instead of addressing what's actually choking their growth.

Over the years, I've worked with over 14,000 businesses across every industry you can imagine.
Trusted By 14,000+ Businesses  |  Free Instant Access
My name is Emeka Ossai and I'm the founder of Profit Formula Publishing Academy.

I'm a regular guy, a father and husband, who discovered that building income doesn't have to mean sacrificing the life you actually want to live.

But before I became who I am today, I started like any other person who wanted a better life.

I tried the "hustle harder" approach…but it didn't work.

Every business opportunity I looked at required me to choose.

Income or family time. Success or sanity.

There's always a catch. There's always a trade-off that asks you to give up what matters most.
And here's what I learned…

the ones that succeed don't just get more capital. They get smarter about where they put it

They stop spreading their capital thin across multiple areas and focus on the one constraint that's actually holding them back.

They learn to recognize the difference between urgent problems and growth problems.

Most importantly, they develop the ability to see patterns their business is already showing them about where capital will have maximum impact.
They stop spreading their capital thin across multiple areas and focus on the one constraint that's actually holding them back.

They learn to recognize the difference between urgent problems and growth problems.

Most importantly, they develop the ability to see patterns their business is already showing them about where capital will have maximum impact.

That's exactly what I'm going to show you in this success blueprint

I’m going to help you identify exactly where your capital will create the biggest impact in your business.

No more guessing.

No more spreading resources thin.

Just clear, actionable guidance based on patterns that work across thousands of businesses.
The strategies inside have helped businesses break through revenue plateaus, outpace competitors, and create sustainable growth.

Now it's your turn.
Trusted By 14,000+ Businesses  |  Free Instant Access

Testimonials

Dynamic Capital Testimonials

It Worked for Them. It Can Work for You Too!

Trusted By 14,000+ Businesses  |  Free Instant Access
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Member Name Here
Country Here
What’s Inside The Capital Deployment Blueprint?

Inside The Capital Deployment Success Blueprint, You’ll Discover how to…

PILLAR 1: Customer Acquisition

How To Turn Every Marketing 
Dollar Into Three Dollars Back 

You're spending on ads, hiring salespeople, trying new channels... but nothing seems to stick?
 
Learn the CLV-to-CAC formula that shows you exactly which customer acquisition channels are printing money and which ones are bleeding you dry…the same strategy Dollar Shave Club used to turn $4,500 into a billion-dollar exit.
PILLAR 2: Expansion

How To 2x Your Revenue 
Without Burning Out Your Team

If you've maxed out your local market but expansion feels risky, I’ll share the 5-checkpoint expansion playbook that Lux Homes used to enter two new countries and double revenue in 24 months…without stretching their team thin or draining cash on failed test markets.
PILLAR 3: Technology & Infrastructure

How To Scale Without Your 
Systems Collapsing 

If orders are piling up faster than you can fulfill them, manual processes are eating up hours, and customers are complaining about delays you can't seem to fix — your systems are choking your growth.

Learn the 3-stage bottleneck audit that helped Dynamic Capital cut onboarding from 7 weeks to 2 weeks and process 50% more files per day, without hiring a single additional person.
PILLAR 4: Human Capital

How To Stop Losing Your 
Best People

If your top performers keep leaving, new hires aren't working out, and you're constantly firefighting instead of leading, your people problem is costing you more than you think.

Discover the 4-phase human capital strategy that helped MediWell cut turnover by 35%, expand into 12 new locations, and turn their team into their biggest competitive advantage.
PILLAR 5: Partnerships & Acquisitions

How To Accelerate Growth 
In 1 Year Instead Of 10 Years

Your competitors are scaling faster because they're acquiring capabilities instead of building them. If you’re tired of.

If you're tired of watching them win while you grind it out the hard way, discover how a 3-deal structure lets you absorb their customers, technology, and distribution overnight…turning years of painful growth into a single strategic move that multiplies your market value and makes you the partner everyone wants to work with.
Trusted By 14,000+ Businesses  |  Free Instant Access
That's exactly why this challenge exists — to help you go from having an “Idea” to a published author in just 3 days. So if you are…

Spot equipment that's costing you more

When repair bills become more expensive than buying new, there's a simple calculation most business owners never think to do. That "one more repair" might actually be bleeding thousands from your business.

buy equipment that pays for itself within 12 months

You’ll learn the difference between equipment that generates revenue vs equipment that just works. 

Not all equipment purchases are equal. Some just keep you running, others actually make you money.

Turn Inventory into cash flow instead of cash drain

Your money shouldn't be sitting on shelves collecting dust. Most business owners think more inventory means more sales, but there's a counterintuitive strategy that moves products faster while freeing up cash. The businesses that figure this out never worry about cash flow again.

buy supplies in bulk without killing your cash flow

Bulk pricing looks tempting until you realize all your working capital is tied up in boxes you can't move. There's a timing strategy that lets you get bulk discounts without the cash flow trap. Miss this and you'll be rich on paper but broke in reality.

turn slow paying customers into Consistent cash flow

Some clients always pay on time, others drag it out for months. But there’s a way smart businesses use working capital to create systems that make late payments nearly impossible for your clients.

Qualify for the working capital you need

There are 5 specific qualification levers that determine whether you can secure funding. I’m going to reveal exactly how you can get the funding you need to execute on any of these capital deployment strategies.

Identify marketing opportunities

Discover the key signs that tell you when marketing investment makes sense for your business (most business owners miss these completely), based on the patterns I've seen across thousands of funded businesses.

Allocate your 
marketing budget

The biggest challenge every business owner faces: "How much do I put toward each marketing channel, and where do I start?" I'll show you the multi-channel approach that our client used to beat bigger competitors and get that 60% boost. 

Choose between 
Marketing investments

When to fix problems vs when to maximize profits with your marketing spend…There's a huge difference between using marketing to fill empty restaurant seats on slow Tuesday nights versus pushing high-markup products for massive profit.

Spot equipment that's costing you more

When repair bills become more expensive than buying new, there's a simple calculation most business owners never think to do. That "one more repair" might actually be bleeding thousands from your business. 

buy equipment that pays for itself within 12 months

You’ll learn the difference between equipment that generates revenue vs equipment that just works. Not all equipment purchases are equal. Some just keep you running, others actually make you money.


Turn Inventory into cash flow instead of cash drain

Your money shouldn't be sitting on shelves collecting dust. Most business owners think more inventory means more sales, but there's a counterintuitive strategy that moves products faster while freeing up cash. The businesses that figure this out never worry about cash flow again.

buy supplies in bulk without killing your cash flow

Bulk pricing looks tempting until you realize all your working capital is tied up in boxes you can't move. There's a timing strategy that lets you get bulk discounts without the cash flow trap. Miss this and you'll be rich on paper but broke in reality.

turn slow paying customers into Consistent cash flow

Some clients always pay on time, others drag it out for months. But there’s a way smart businesses use working capital to create systems that make late payments nearly impossible for your clients.

Qualify for the working capital you need

There are 5 specific qualification levers that determine whether you can secure funding. I’m going to reveal exactly how you can get the funding you need to execute on any of these capital deployment strategies.

have been burned

Someone who's tried other "income opportunities" and got burned by the hype

A creative person

A creative person who's been told "you can't make money doing what you love"

Stuck in a job you hate

Stuck in a job you can't stand anu longer but need the steady paycheck

A busy Parent

A busy parent who wants extra income but refuses to miss bedtime stories

A busy Parent

A busy parent who wants extra income but refuses to miss bedtime stories

A busy Parent

A busy parent who wants extra income but refuses to miss bedtime stories
That's Exactly Why This Challenge Exists — To Help You Go From Having an “Idea” to a Published Author in Just 3 Days. So If You Are…

Step 1: Choose an In-Demand Book Topic

AI analyzes market trends and reveals what people are already buying.

Step 2: Let AI Create Your Book for You

Minimal writing and editing. Leverage AI to help create your book quickly without relying on a ghostwriter.

Step 3: Publish Your Book On Amazon

Get your book onto Amazon’s marketplace with millions of ready-to-buy customers.
No need for publishing houses or middlemen … AI is making self-publishing simpler and more accessible than ever.
It has leveled the playing field.
That’s why we created Publishing.ai. It allows you to create and publish books without sacrificing quality.
Most Businesses Miss This

the signs are already there in your business. you just need to know how to read them

I've funded thousands of businesses over the course of 11+ years and facilitated over $750M+ in funding, and the pattern is always the same.

The owner feels overwhelmed by all the places they could invest capital.

But when I look at their situation, one area always stands out as the obvious bottleneck.
I've funded thousands of businesses over the course of 11+ years and facilitated over $1,000MM+ in funding, and the pattern is always the same.

The owner feels overwhelmed by all the places they could invest capital.

But when I look at their situation, one area always stands out as the obvious bottleneck.

→ marketing  

Sometimes it's a marketing problem disguised as a competition problem.

→ equipment  

Sometimes it's an equipment issue that looks like a customer service issue.

→ cash flow  

Sometimes it's a cash flow problem that's actually an accounts receivable problem.

marketing

Sometimes it's a marketing problem disguised as a competition problem.

equipment

Sometimes it's an equipment issue that looks like a customer service issue.

cash flow

Sometimes it's a cash flow problem that's actually an accounts receivable problem.

marketing

Sometimes it's a marketing problem disguised as a competition problem.

equipment

Sometimes it's an equipment issue that looks like a customer service issue.

cash flow

Sometimes it's a cash flow problem that's actually an accounts receivable problem.

marketing

equipment

cash flow

Sometimes it's a marketing problem disguised as a competition problem.
Sometimes it's an equipment issue that looks like a customer service issue.
Sometimes it's a cash flow problem that's actually an accounts receivable problem.
Trusted By 11,000+ Businesses | Instant Access
That's Exactly Why This Challenge Exists — To Help You Go From Having an “Idea” to a Published Author in Just 3 Days. So If You Are…

if that's you then

the signs are already there in your business. you just need to know how to read them

I've funded thousands of businesses over the course of 11+ years and facilitated over $750M+ in funding, and the pattern is always the same.

The owner feels overwhelmed by all the places they could invest capital.

But when I look at their situation, one area always stands out as the obvious bottleneck.

Sometimes it's a marketing problem disguised as a competition problem.

Sometimes it's an equipment issue that looks like a customer service issue.

Sometimes it's a cash flow problem that's actually an accounts receivable problem.

The business is already sending clear signals about where your capital should go.

if that's you then

the signs are already there in your business. you just need to know how to read them

  • Paying Expensive Publishers
  • Spending Years on a Book Noone Reads
  • Quitting Your Day Job
  • Risking Your Savings
  • Paying Expensive Publishers
  • Spending Years on a Book Noone Reads
  • Quitting Your Day Job
  • Risking Your Savings
Join 2,500+ who learned how to build real income without 
giving up time with family or losing their sanity

Step 1: Choose an In-Demand Book Topic

AI analyzes market trends and reveals what people are already buying.

Step 2: Let AI Create Your Book for You

Minimal writing and editing. Leverage AI to help create your book quickly without relying on a ghostwriter.

Step 3: Publish Your Book On Amazon

Get your book onto Amazon’s marketplace with millions of ready-to-buy customers.
No need for publishing houses or middlemen … AI is making self-publishing simpler and more accessible than ever.
It has leveled the playing field.
That’s why we created Publishing.ai. It allows you to create and publish books without sacrificing quality.
That's exactly why I created the Capital Deployment Blueprint

My mission is to help you find the biggest growth opportunity in your business so you can...

  • Stop burning cash on the wrong priorities.
    Put your money where it will actually move revenue instead of fixing things that don't impact your bottom line..
  • Get your first win in 90 days or less.
    See, real growth happens fast when you invest in the area that's been choking your business the most.
  • Create a business that gives you the freedom and income you deserve.
    When you invest capital in the right area, you’ll finally be able to see growth without burning the candles on both ends. 
  • Stop burning cash on the wrong priorities.
    Put your money where it will actually move revenue instead of fixing things that don't impact your bottom line..
  • Get your first win in 90 days or less.
    See, real growth happens fast when you invest in the area that's been choking your business the most.
  • Create a business that gives you the freedom and income you deserve.
    When you invest capital in the right area, you’ll finally be able to see growth without burning the candles on both ends. 
Trusted By 14,000+ Businesses  |  Free Instant Access

the free publish & profit challenge

During This publish & profit 
free 3-Day Challenge You’ll Learn...

During This publish & profit free 3-Day Challenge You’ll Learn...

How to take a simple lesson or topic you care about and turn it into a real, published book that you can sell on amazon…Even if you’ve never written a book before.

So you can create an asset that amazon continues to pay you royalties on, builds your credibility, and gives you more freedom for you and your family.
Join 2,500+ who learned how to build real income without 
giving up time with family or losing their sanity

Your Invitation:

Try Publishing.ai for Just $1 Today!

I want to make it easy for you to get started, so you can try Publishing.ai for just $1 for 7 days. There's no auto-billing after your trial ends.

If you’ve ever wanted to write and publish a book but weren’t sure where to start, this is your opportunity.

For just $1, you’ll get access to Publishing.ai, a breakthrough platform that helps you create and publish books, regardless of experience.

You’ll see how simple it is to turn your idea into a published book… without the usual roadblocks.
  • Beginner-friendly writing process.
  • Editing made simple for first-time authors.
  • Book writing on your terms, even if you’re just starting.
From the first idea to the final page, you’ll be free to create something that reflects your vision.

You get to decide what your book becomes, how it’s shaped, and when it’s ready to share with the world.

Releasing your book doesn’t have to be frustrating or complicated. With the right tools, it’s a smooth, enjoyable process that lets you bring your ideas to life exactly how you imagined.

the free publish & profit challenge

Ready to become a published 
author in Only 3 Days?

Ready to become a published author in Only 3 Days?

So you can create an asset that Amazon continues to pay you royalties on, builds your credibility, and gives you more freedom for you and your family.
Join 2,500+ who learned how to build real income without 
giving up time with family or losing their sanity

100% Money-Back Guarantee

Try Publishing.ai for 7 days, and if you’re not completely satisfied, simply request a refund. No questions asked, no hassle. Just an opportunity to see what’s possible for you as a publisher.

Start Your Book Now for Only $1 
+ Receive 3 Instant Bonuses

Try Publishing.ai for 7 days, and if you’re not completely satisfied, simply request a refund. No questions asked, no hassle. Just an opportunity to see what’s possible for you as a publisher.
Minimal Online or Tech Experience  |  NO Subscriptions  |  100% Money-Back Guarantee

or

You Have 2 Choices In Front Of You...

Is The Capital Deployment Blueprint right for you?

Option #1: You Close This Page  

  • You're looking for a magic solution
    that doesn't require any work on your part.
  • You're not ready to invest capital
    in your business within the next 90 days.
  • You think all your problems can be solved
    by just getting more money.
  • ​You're still in the "someday I'll start a business" phase.
  • ​You're not willing to focus your resources
    on one area at a time.

    ​

Option #2: You Take 3 Days To Learn 

  • You have a business that's generating revenue
    but you know it could be growing faster with the right investments.
  • ​You're willing to focus your limited capital
    on the area that will give you maximum return instead of spreading it thin.
  • You want to learn from someone
    who's seen these patterns across thousands of businesses in every industry.
  • ​You're committed to taking action
    on what you learn, not just collecting more information.
  • ​You understand smart capital deployment
    takes some planning but delivers long-term results.

⚠️Option #1: You Close 
This Page  

✅ Option #2: You Take 3 Days To Learn 

  • You're looking for a magic solution that doesn't require any work on your part.
  • You're not ready to invest capital in your business within the next 90 days.
  • You think all your problems can be solved by just getting more money.
  • You're still in the "someday I'll start a business" phase.
  • You're not willing to focus your resources on one area at a time.
  • You have a business that's generating revenue but you know it could be growing faster with the right investments.
  • You're willing to focus your limited capital on the area that will give you maximum return instead of spreading it thin.
  • You want to learn from someone who's seen these patterns across thousands of businesses in every industry.
  • You're committed to taking action on what you learn, not just collecting more information.
  • You understand that smart capital deployment takes some planning but delivers long-term results.

You got nothing to worry about, 
i totally promise

Cool Thing #1 | Super Cool Thing #2 | Awesome Thing #3

Start Your Book Now for Only $1
+ Receive 4 Instant Bonuses

  • Awesome Feature - Super Cool Thing #1
  • Even Cooler Feature - Amazing Thing #2
  • And So Much More...
Money Back Guarantee  |  NO Subscriptions  |  $497 in Free Bonuses

Frequently Asked Questions

Got Questions? We Got You Covered!

Click Question to View Answer

      Do I need to be a good writer to do this?

Not even close. You don't need to be Shakespeare or even "good with words." The challenge is designed for complete beginners who've never written anything beyond an email.We'll use AI tools to help with the actual writing, and I'll show you exactly how to use them. Your job is to provide the ideas and direction. The AI handles the heavy lifting.If you can explain something to a friend over coffee, you can create a book.

      How much time does this actually take each day?

About 60-90 minutes per day for three days. That's it. The entire challenge is designed for busy people. Parents with jobs. Professionals with packed schedules. People who don't have endless hours to dedicate to this.

      What if my book topic isn't profitable?

It probably won't be, and that's completely fine.

The book you’ll be publishing in this challenge is about proving to yourself that you CAN publish.

It's about building confidence and learning the process. That's why I encourage you to pick a topic you actually care about.

If you want to learn how to choose topics that generate consistent income, that's what the bonus training after the challenge covers.

But for now? Just focus on getting your first book done.

      Can I do this if I have a full-time job and kids?

That's exactly who this is designed for.

Most of my students are working parents, busy professionals, or people juggling multiple responsibilities. The system works around your life, not against it.

You don't need to quit your job. You don't need to ignore your family. You just need 60-90 minutes a day for three days. That's the equivalent of two Netflix episodes.

If I can help working moms and other busy professionals publish books, you can do this too.

      Do I need special software or technical skills?

Nope. If you can use Google and follow simple instructions, you're good.
We'll use tools that anyone can access:

• ChatGPT
• Amazon KDP (free publishing platform)
• Canva (free design tool for your cover)

I'll walk you through every step. No technical experience required.

      What if I get stuck or have questions during the challenge?

You'll have access to our private community where other challenge participants are going through the same process.

You can ask questions, get feedback, and see how others are tackling the same challenges you're facing. You're not doing this alone.

Plus, I’m going to show you exactly what to click, what to type, and what to do next. Most questions get answered before you even think to ask them.

      I've tried making money online before and got burned. How is this different?

I get it. I've watched too many people get sold overpriced programs that promised the world and delivered nothing.

That's exactly why this challenge is free. You don't risk anything except 3 days of your time.
Free capital deployment blueprint

Ready to Learn Where Every Dollar Will Have Maximum Impact?

Click the button below to get FREE instant access to the Capital Deployment Blueprint and stop guessing where to invest your money. The patterns are proven, the strategies are waiting for you, and your competitors won't wait while you figure this out.
Trusted By 14,000+ Businesses  |  Free Instant Access
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NOT GOOGLE: This site is not a part of the Google website or Google Inc. Additionally, This site is NOT endorsed by Google in any way. Earnings and Revenue Figures as communicated are based on personal experiences or those of their best clients and do not constitute a guarantee or promise. Individual results will always vary. The outcomes from our case studies and testimonials reflect the true results of our best clients and campaigns. They serve as motivation but not as a guarantee or promise.
Copyright © 2025. All Rights Reserved.

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

NOT GOOGLE: This site is not a part of the Google website or Google Inc. Additionally, This site is NOT endorsed by Google in any way. Earnings and Revenue Figures as communicated by Objectionly are based on personal experiences or those of their best clients and do not constitute a guarantee or promise. Individual results will always vary. The outcomes from our case studies and testimonials reflect the true results of our best clients and campaigns. They serve as motivation but not as a guarantee or promise.
*This site is not a part of the Google website or Google Inc., Facebook/Meta website, or Meta, Inc. Additionally, this site is NOT endorsed by Google or Meta in any way. Amazon and all related marks are trademarks of Amazon.com, Inc. or its affiliates. Publishing.com is not affiliated with or endorsed by Amazon.com, Inc. or its affiliates.

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The Last Sales Training Book You’ll Ever Need…

NEPQ™ Black Book Of Questions

The 115-Page Sales Manual For Erasing Objections, Eliminating Sales Resistance, And Closing Deals Faster Than Ever Before

Brands That Have Already Adopted
The NEPQ™ Sales Methodology

These are some of the top brands out of the hundreds we train.

STEP 1 of 4

Request An Implementation Call With An Account Manager

For advanced training and help with NEPQ, you can book a call with one of our NEPQ account managers.

e will see how we can adapt NEPQ to your industry and what you sell, and explore advanced training options.

STEP 2 of 4

Access Your Black Book Of Questions Training Portal

NEPQ Black Book owners can access their training portal here.
In the portal, you’ll find your 3-day crash course, email & script templates, foundational NEPQ training, and more.

STEP 3 of 4

Join The Sales Revolution Community

Over 105,000 sales professionals have joined the community already. In the community you’ll find trainings, resources, and other sales professionals in the same industry as you. Join the community to elevate your sales skills.